Henrik Ross
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Recent activity by Henrik Ross-
Export summary report
You may wish to export critical delivery data on any of your Concert Ad Manager ads for campaign management / reconciliation. As such, summary metrics are currently exportable to a CSV (comma-separ...
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Reporting cadence
Concert Ad Manager aims to provide reliable reporting and insights to you as your ad delivery flows. As such, some of the aggregated and segmented metrics have varied update frequencies to ensure a...
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Tips on optimizing your campaign
Concert Ad Manager offers a number of creative format options and targeting options to explore. However, we recommend that for many new marketing campaigns, you may benefit from a few general tips:...
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Gleaning market insights
Below the Performance Summary section of your Ad Summary view, you will find additional reporting for Target Engaged Segments. In conjunction with the top-line aggregate performance data, these sup...
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Draft vs. published ads
Until an ad is published and submitted for review by Concert, it is considered a draft. A draft is exclusively editable by its original author up until the time of submission, at which point its cr...
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Ads listing dashboard
The Ads listing will be the first page you will see upon signing into Concert Ad Manager. It is the dashboard where you can find and manage your ad inventory under a given ad account. You can navig...
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Ad composer (drafts)
Compose stages Any new ad draft is generated by entering the Ad Composer, where you will select a creative format, then name your ad accordingly. From here, the sub navigation will have you follow ...
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Ad summary (published)
After an ad has been published, you can track and control delivery state on its summary page. Any published ad that shows up in the Ads listing will link to this canonical view. On this page, any m...
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Share creative preview
Ad creative previews may be shared publicly in both draft and published states. At any point the ad creative is updated, this will be visible to anyone with access to the link. This may be helpful...
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How your ads are delivered across Concert
Once your ad is published and reviewed, it will start delivering on a targeted basis across the Concert network. We work directly with premium publishers to fill exclusive slots on their pages for ...