Tips on optimizing your campaign

Concert Ad Manager offers a number of creative format options and targeting options to explore. However, we recommend that for many new marketing campaigns, you may benefit from a few general tips:

• Try out a few creative approaches across varied ad formats to start. You can experiment with your design, messaging, art, and call to action
• Keep targeting relatively broad until you gather more learnings about which creative shine
• Are there particular contexts or audience segments under which some ads perform better than others (on and off Concert)?
• Once you have gathered a first round of insights, follow on spend with new, optimized ads that may be dialed into the right balance of scale and performance
• For the ads with the right approach, consider leaving them running on a daily basis to measure their long term effect on your brand recall and business outcomes

Also, if you would like to take your initial learnings and level-up your campaign with our Concert team, please reach out for direct campaigns and custom account solutions.