Below the Performance Summary section of your Ad Summary view, you will find additional reporting for Target Engaged Segments. In conjunction with the top-line aggregate performance data, these super segments will help build a fuller story for which audiences your ad resonates with -- and how this may vary by creative across any marketing campaign.
While it may take a few days to populate this section (depending on daily spending level), these additional insights will begin to populate when Concert Ad Manager recognizes particular segments that are performance outliers from the global audience for the given metric.
The following segment lists may surface during your ad run when for Ad Interaction Rate and Video View Through Rate:
- Audience interest
- Metro area
- Region
- Concert publisher site
Note: Given these segments reflect significant, out-of-band engagers on your ad, they may not surface on all ads. To increase your learnings, we suggest leaving targeting fairly broad early on in your campaign, and dial it in with subsequent ads after some exploratory marketing spend (> 50k impressions).
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