Henrik Ross
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Articles
Recent activity by Henrik Ross-
Pause / resume ad
At any point your ad is actively delivering, you may choose to Pause its trafficking for any reason. You may wish to modify some creative or delivery details mid-campaign, and Duplicate the ad to a...
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Duplicate ad
An ad can be copied at any time, while passing its creative and delivery details into a new draft on the same ad account. This can be helpful if you need to make tweaks on a few minor aspects, whil...
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Delete / withdraw / archive ad
If an ad is still in draft state, you may delete it permanently and it will disappear from your account entirely (caution). If an ad has already been published, you must have editor permissions to ...
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Best targeting practices
Your targeting strategy will likely be tailored to your campaign goals, be it to reach the maximum addressable audience to build influence, or to hone in performance in a specific context where you...
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Weekly forecast estimate
To show a sense of the relative scale for your audience, there is a weekly impressions estimate fixed to the top of the Delivery page when composing an ad. This forecast takes into consideration t...
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Geography
If you wish to reach a specific geographic market with your ad, you can do so at the following levels in Concert Ad Manager: Country State DMA region City Zip Code To target based on geo: Open y...
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Concert channels
The Concert ad network features premium publishes from across a spectrum of consumer categories. For convenience, Concert Ad Manager allows you to target your ad to subset channels of these sites t...
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Devices
While all of our Concert formats are designed to display beautifully on any sized device, you may wish to target your ad to specific device platforms. The Concert network primary delivers to the fo...
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Audience interests
You may wish to align your ad with content related to, or users interested in, specific categories and topics. Concert Ad Manager features hierarchical targeting from relatively broad to more speci...
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Assigning a campaign
Once you reach the final stage of composing a new ad, you will be able to review your ad details and assign it to a campaign before moving to publish. Campaigns allow you to connect your ads to the...