Weekly forecast estimate

To show a sense of the relative scale for your audience, there is a weekly impressions estimate fixed to the top of the Delivery page when composing an ad.

This forecast takes into consideration the available inventory over the next calendar week on the network, given the inputs you have specified in the targeting section of the page.

This does not consider the ad budget nor time inputs for your ad, but does consider those values you have set on geography, channels, interests, and devices for the next 7 days. By default, targeting includes all values for those dimensions.

At any point you choose to layer on additional targeting, it moves to a narrower set of inventory on the Concert network and you should see the forecast adjust accordingly.

Note: This forecast is a loose estimate based on historic data and does not consider the prospective win rate of your ad, nor does guarantee delivery at that level of availability. Recent trends in sell-through and traffic could ultimately affect the accuracy of this estimate.