Geography

If you wish to reach a specific geographic market with your ad, you can do so at the following levels in Concert Ad Manager:

• Country
• State
• DMA region
• City
• Zip Code

To target based on geo:

1. Open your draft ad from the Ads list view
2. Navigate to the Delivery (stage) page
3. Scroll down to Geographic Area
4. Search for a label or browse down the area list
5. Click the checkmark icon to include the target, or the disable button to exclude the target

Note: Once you choose a targeting strategy for one level of geography, you must continue to apply this strategy for all targets on the same level. For instance, including Washington State implicitly excludes all other states until they are added to the include list. You may however exclude any sub geo areas like Seattle or Spokane.