Concert channels

The Concert ad network features premium publishes from across a spectrum of consumer categories. For convenience, Concert Ad Manager allows you to target your ad to subset channels of these sites that belong to high-level addressable themes (eg. Sports, Travel, Local, etc).

To target based on Concert Channels:

1. Open your draft ad from the Ads list view
2. Navigate to the Delivery (stage) page
3. Scroll down to Concert Channels
4. Find any given channel from the list
5. Click the checkmark icon to include the target, or the disable button to exclude the target

The following publisher channels are targeted with an OR strategy, meaning they must appear (or not) on any one of the target channels to be eligible for display:

• C-Suite
• Local
• Travel
• Luxury
• News & Tech
• Sports
• Pop Culture & Entertainment
• Women's Lifestyle

For more information on example sites that belong to these channels, check out a list here.

Note: If you plan to utilize Concert Channel targeting, its advisable to avoid overlapping these with Audience Interests targeting. They will narrow down delivery to scenarios where the impression appears on one of the channel sites AND matches any of the specified interest categories. Aggressive delivery goals may suffer as a result.