How should I interpret the Weekly Impressions Matched figure?

When you hit the Deliver stage while composing a new ad, you will see a forecast figure that shows  prospective impression volume, relative to your targeted audience over the next 7 calendar days on Concert regardless of your chosen flight date and budget/goals.

We recommend you use this figure to dial in your targeting scope directionally, as opposed to trying to calibrate the precise volume of impressions you hope to deliver.

This figure take into consideration the following factors:

• Predicted available (non-sold) capacity over the coming week (next 7 days)
• Applied geographic targeting
• Applied audience interest targeting
• Applied Concert channel targeting
• Applied device targeting
• Applied user frequency cap

It does not consider the following:

• Your ad's scheduled date range
• Your ad's budget spend / goal impressions
• Any shift in new capacity available in last calendar week
• Your win rate likelihood