What is the pacing for a scheduled ad delivery?

Ad delivery is optimized to daily (non-guaranteed) goals, evenly distributed across the lifetime of your order schedule.

For continuous ad campaigns, your daily delivery pace may vary depending on the specificity of its targeting, as well as based on seasonal factors.

For ads scheduled with end dates, you should see fairly even distribution of impressions over its lifetime, though during high demand, you may see some fluctuation between weeks.

For more details, please see our Ad Delivery documentation.