Henrik Ross
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Articles
Recent activity by Henrik Ross-
Ads listing dashboard
The Ads listing will be the first page you will see upon signing into Concert Ad Manager. It is the dashboard where you can find and manage your ad inventory under a given ad account. You can navig...
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Ad composer (drafts)
Compose stages Any new ad draft is generated by entering the Ad Composer, where you will select a creative format, then name your ad accordingly. From here, the sub navigation will have you follow ...
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Ad summary (published)
After an ad has been published, you can track and control delivery state on its summary page. Any published ad that shows up in the Ads listing will link to this canonical view. On this page, any m...
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Share creative preview
Ad creative previews may be shared publicly in both draft and published states. At any point the ad creative is updated, this will be visible to anyone with access to the link. This may be helpful...
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How your ads are delivered across Concert
Once your ad is published and reviewed, it will start delivering on a targeted basis across the Concert network. We work directly with premium publishers to fill exclusive slots on their pages for ...
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Pause / resume ad
At any point your ad is actively delivering, you may choose to Pause its trafficking for any reason. You may wish to modify some creative or delivery details mid-campaign, and Duplicate the ad to a...
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Duplicate ad
An ad can be copied at any time, while passing its creative and delivery details into a new draft on the same ad account. This can be helpful if you need to make tweaks on a few minor aspects, whil...
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Delete / withdraw / archive ad
If an ad is still in draft state, you may delete it permanently and it will disappear from your account entirely (caution). If an ad has already been published, you must have editor permissions to ...
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Best targeting practices
Your targeting strategy will likely be tailored to your campaign goals, be it to reach the maximum addressable audience to build influence, or to hone in performance in a specific context where you...
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Weekly forecast estimate
To show a sense of the relative scale for your audience, there is a weekly impressions estimate fixed to the top of the Delivery page when composing an ad. This forecast takes into consideration t...