Standard reporting metrics

Once your ad has been published and begins delivery, you will notice that data will begin populating the Performance Summary section of your Ad Summary page.

Depending on the creative format, time since delivery start, and amount of traffic the ad has seen, you may see slightly different metrics surface. Generally, the following represent the standard metrics Concert Ad Manager surfaces:

• Total impressions: count of ad views displayed
• Total clicks: count of ad click interactions
• Click rate (CTR): share of views that led to a click engagement
• Total spend: Cost accrued from ad activity (USD)
• Viewability rate (VR): share of high-fidelity impressions visible to user for over a second
• Interaction Rate (IR): share of views where your ad was engaged / interacted with on the page
• Video view rate (VR): share of impressions where ad video watched 3s of duration time or more

Concert Ad Manager aggregates these delivery and performance metrics via its ad servers and verified analytics vendors to ensure high-resolution tracking, while also respecting the privacy of the Concert network publisher audience.

Have suggestions on which other key performance metrics you would like to see surfaced in Concert Ad Manager in the future? Let us know by sending product feedback.