Metrics by ad format

Immersion Video

• Total impressions
• Total clicks
• Click rate (CTR)
• Total spend
• Viewability rate (VR)
• Interaction Rate (IR)
• Video view rate (VR)

In-feed Video

• Total impressions
• Total clicks
• Click rate (CTR) [note: this is only if you have specified a Destination URL]
• Total spend
• Viewability rate (VR)
• Interaction Rate (IR)
• Video view rate (VR)

Image Athena

• Total impressions
• Total clicks
• Click rate (CTR)
• Total spend
• Interaction Rate (IR)
• Viewability rate (VR)