Assigning a campaign

Once you reach the final stage of composing a new ad, you will be able to review your ad details and assign it to a campaign before moving to publish. Campaigns allow you to connect your ads to the same marketing effort and are used to organize your ad inventory for reporting, as well as reconcile your billing invoices.

In the near future, campaigns will also allow you to gain new insights into your wider marketing efforts in Concert Ad Manager, as well as filter your inventory in more dynamic ways.