User frequency cap

You may wish to limit the frequency in your ad is shown to any given user. To set this:

1. Click into your ad from the list view
2. Navigate to the Delivery stage
3. Set the Frequency Cap input fields, by specifying the numeric limit per time unit (eg. 4 per day) you wish your ad to be seen by any individual (where possible)

Note: Sometimes setting this may help improve you conversion rates, but may also reduce the visibility or scale of your advertisement.